Our Story
The Radiant was founded on a simple belief:
Clarity creates momentum.
After years leading marketing strategy, brand initiatives, and growth campaigns across industries, Penelope saw the same challenge repeatedly — companies invest in tactics before aligning strategy.
That’s where we come in.
The Radiant combines strategic communications, brand positioning, and growth-focused marketing leadership to help companies scale with intention.
We don’t chase trends.
We build foundations.
Our Founder
Penelope Simmons is a vision-driven marketing executive with over 15 years of experience shaping global brand strategy, communications, and growth operations. She has led high-performing teams, advised senior leadership, and built enterprise-level marketing strategies that drive measurable revenue and market expansion.
Known for her ability to unite cross-functional teams around a shared vision, Penelope translates complex business objectives into clear, compelling narratives that elevate engagement and strengthen brand authority.
As Founder of The Radiant, she partners with organizations seeking executive-level marketing leadership, brand transformation, and strategic clarity without the overhead of a full-time CMO. Her work sits at the intersection of positioning, performance, and long-term growth.
Our Approach
At The Radiant, we believe clarity drives growth.
We begin by defining your positioning and aligning your message to your business objectives. From there, we build strategic marketing frameworks that connect brand, execution, and revenue.
No disconnected tactics. No trend chasing.
Just aligned strategy, intentional execution, and measurable impact.